Quick Facts
Barclaycard is the U.K's longest established credit card brands and has built their brand heritage over the last 40 years. In that time they have also compiled a large and loyal customer base that you can now target through insert advertising. Inserts are carried in responsive Statement Mailing distributions which have a massive volume available. What's more, the audience is affluent consumers with high levels of disposable incomes.
Monthly volumes 3,200,000.
Inserts must be no larger than 192mmx95mm when finished.
Paper stock must be silk; 150gsm single sheet and 90gsm folded.
Cost
Statement Mailing Cost: £45 per thousand net, minimum volume 400,000
Barclaycard statement mailings are ideally suited for advertisers from the following sectors:
Mail Order, Online Retail, Charity, Technology and Communications.
Inserts can be co-branded with the Barclyacard logo – please ask for further information by calling 01761 234 850 or email us here.
In Detail
Full information is listed below including useful downloads. Please scroll down or use the red menu on the left to jump to specific information.
Customer Profile
- 55% male, 45% female
- 35+ years of age
- Individual salary £20k+
- 100% credit worthy
- Direct purchasers
Rate Structure
All rates are net and include no agency commission.
| Statement mailings | |
|---|---|
| volume | published rate |
| 400,000 | £45.00 |
| 800,000 | £40.00 |
| 1,600,000 | £38.00 |
| 3,200,000 | £36.00 |
| 6,400,000 | £34.00 |
| 9,600,000 | £32.00 |
- Copy approval required prior to booking.
- Prices exclude VAT.
Summary Delivery Specifications
Statement Mailings
Barclaycard require particular paper stocks and packaging for all insert material, please refer to Barclaycard's comprehensive technical specifications which must be adhered to in full.
Schedule
| Statement mailings | |||||
|---|---|---|---|---|---|
| month | volume | media booking deadline | delivery date 1 - full run / 1,100,000 | delivery date 2 - 1,100,000 | delivery date 3 - 1,000,000 |
| September | 3,200,000 | Short term schedule required | 26/08/2008 | 02/09/2008 | 09/09/2008 |
| October | 3,200,000 | 23/07/2008 | 25/09/2008 | 02/10/2008 | 09/10/2008 |
| November | 3,200,000 | 20/08/2008 | 28/10/2008 | 04/11/2008 | 11/11/2008 |
| December | 3,200,000 | 17/09/2008 | 25/11/2008 | 02/12/2008 | 09/12/2008 |
Company Background
When it comes to cards . . . they're the leader of the pack
Ok, so the history of the UK credit card is probably not a subject you've spent a great deal of time thinking about.
But if you're looking for a new card, there's something you should know. Right from the start, Barclaycard has led the way in the credit card business.
The first choice for 8.4 million customers in the UK
That means one in five UK credit cards is a Barclaycard.