Quick Facts
Boohoo.com boasts one of the largest online communities of style-conscious, young women in the UK. With over 1.8m 16 to 30yr old female shoppers, Boohoo has seen phenomenal growth since launching.
Monthly volumes - 100,000.
Inserts must be no larger than A5 (210mm x 148mm) when finished and weigh no more than 12g.
Cost
Product Despatch Cost: £45 per thousand gross (10% agency commission), minimum volume 50,000
Boohoo is ideally suited for advertisers from the following sectors:
Non-competing e-commerce, mobile phone/technology, broadband/TV/telephony, product sampling and many more...
In Detail
Full information is listed below including useful downloads. Please scroll down or use the red menu on the left to jump to specific information.
Customer Profile
- A, B, C1 and C2
- 99% - Female
- 75% - 18 to 45
- Online savvy and frequent spenders
- Fashion conscious, early adopters
Rate Structure
- For further information please call 01761 234 850 or email us here
- 10% agency commission payable
Delivery Specification
- Max Size – A5 (210mm x 148mm) – larger inserts may be acceptable, on request.
- Max Weight – 15g – heavier inserts may be acceptable on request
- Product Sampling – please call 01761 234850 to discuss your requirements
Schedule
| Product Despatch | |||
|---|---|---|---|
| start date | delivery date | volume | status |
| June | |||
| 1/6/2012 | 25/5/2012 | 80,000 | Available |
| July | |||
| 3/7/2012 | 26/6/2012 | 100,000 | Available |
download full 2012 schedule (PDF)
Company Background
Boohoo.com boasts one of the largest online communities of style-conscious, young women in the UK. With over 1.8m 16 to 30yr old female shoppers, Boohoo has seen phenomenal growth since launching as a pure-play retailer, to become the influential and authoritative fashion voice they are today. Their loyal shoppers know that they can trust Boohoo to be 100% on-trend, and to give them the very latest looks from celebrity to catwalk, at a fraction of designer prices.
Now Boohoo, for the first time, is allowing 3rd party advertisers to place inserts into product shipments, that excited customers can’t wait to open - ensuring your message is delivered with maximum impact. This superb programme allows both brand and direct response advertisers a unique opportunity to engage with Boohoo’s loyal customer base of stylish, female consumers.
