Quick Facts
The Phone Book from BT, the only 3 in 1 directory, offers advertisers one of the most exciting insert advertising opportunities available in today's media market place. Delivered to 21 Million households the BT channel offers a similar opportunity to door drops at a fraction of the price. With regional targeting available and only 5 inserts per book, advertisers can attract exceptional response at an extremely low cost.
Cost
Loose inserts: £25 per thousand.
For more information you can call us on 01761 234 850 or email us.
In Detail
Full information is listed below including useful downloads. Please scroll down or use the red menu on the left to jump to specific information.
Loose Inserts
The Phone Book from BT is the UK's only 3-in-1 directory and offers advertisers one of the best value, high volume loose insert opportunities available in today's media market place. Through loose inserts in The Phone Book from BT advertisers have the opportunity to choose from 168 Phone Book areas which reach every home in the U.K - over 21 million of them!
Whether you are a large national advertiser looking for a cost effective broadcast media, or a regional advertiser looking at targeting your key regions, The Phone Book from BT is the ideal media channel for you.
Loose inserts with The Phone Book from BT generate exceptional results
- High Impact - A maximum of 5 non-competing loose inserts can be distributed with each edition of The Phone Book from BT, ensuring maximum impact. Your inserts will not be lost in advertising "clutter" so will deliver tremendous response.
- Geographical Targeting - You can select the areas you want to target. Choose the regions where you have greatest penetration or select those that need extra support. 168 Phone Book areas let you pick the targeting that suits you best!
- Massive Roll Out Potential - Published at a rate over 2 million new books per month. The Phone Book from BT enables you to target a truly massive 21 million households annually without duplication.
- Effective Distribution - Loose inserts are packed between the book and its protective polybag. Your inserts arrive in perfect condition and are the first thing the consumer sees.
- Low Cost Broadcast Media - Compared to Door to Door distributions BT offers a similar, high quality distribution at a fraction of the cost.
- Volume and Test Discounts - We offer attractive discounts for new advertisers and those placing large volume bookings. Call today to find out what we can do for you.
- Special Print Inclusive Deals - If you don't have inserts currently printed or want a one-stop print and media service - ask about our special print-inclusive deals. Our great print rates can give you significant cost savings - just let us know your requirements and we will put together the best value package possible.
Customer Profile
The Phone Book from BT is delivered to nearly every home and business in the UK, so the profile of recipients is extremely broad. However, geographic targeting is available.
- The Phone Book from BT is used 87 million times a month and that number is set to grow
- Over 73% of people who looked for numbers in the classified section made contact with an advertiser
- 8/10 people use the Phone Book from BT to find the number they need
(1,2 & 3 – Source; TNS usage Tracker July 2007)
Rate Structure
| Loose inserts | |
|---|---|
| volume | gross rate / 000 |
| Minimum Volume - 250,000 | £25.00 |
| New advertiser test = 500,000 or 5 phone book areas at £16 per thousand | |
- 10% agency commission payable
download the discount structure (PDF)
Delivery Specification
download loose inserts technical specification (PDF) Compact format
download loose inserts full schedule (PDF)
Discounts available for large volume commitments
- See tech spec for acceptable formats
- Details of artwork deadlines and print costs available on request
- 10% Agency commission
- Copy approval required prior to booking
- Prices exclude VAT
