Quick Facts
The Phone Book from BT, the only 3 in 1 directory, offers advertisers two of the most exciting insert advertising opportunities available in today's media market place – loose inserts and bound inserts (BILOs).
Loose inserts - A5 size (210mm x 148mm) are preferred but alternative formats are acceptable. Please refer to delivery specifications for full information.
Max. 5 non-competing inserts are packed beneath the polythene wrapper of each Phone Book.
Bound inserts - 2 printed pages (front and back), finished size 297mm (h) x 210mm (w). Paper weight 150-220gsm. Max. 3 non-competing inserts are bound within the Phone Book at regular intervals.
Cost
Loose inserts: £25 per thousand.
Bound inserts £25 per thousand.
For more information you can call us on 01761 234 850 or email us here.
In Detail
Full information is listed below including useful downloads. Please scroll down or use the red menu on the left to jump to specific information.
Customer Profile
The Phone Book from BT is delivered to nearly every home and business in the UK, so the profile of recipients is extremely broad. However, geographic targeting is available.
- The Phone Book from BT is used 87 million times a month and that number is set to grow
- Over 73% of people who looked for numbers in the classified section made contact with an advertiser
- 8/10 people use the Phone Book from BT to find the number they need
Rate Structure
| Loose inserts | |
|---|---|
| volume | gross rate / 000 |
| Minimum Volume - 250,000 | £25.00 |
| New advertiser test = 500,000 or 5 phone book areas at £16 per thousand | |
Loose Inserts
The Phone Book from BT is the UK's only 3-in-1 directory and offers advertisers one of the best value, high volume loose insert opportunities available in today's media market place. Through loose inserts in The Phone Book from BT advertisers have the opportunity to choose from 168 Phone Book areas which reach every home in the U.K - over 26 million of them!
Whether you are a large national advertiser looking for a cost effective broadcast media, or a regional advertiser looking at targeting your key regions, The Phone Book from BT is the ideal media channel for you.
Loose inserts with The Phone Book from BT generate exceptional results
- High Impact - A maximum of 5 non-competing loose inserts can be distributed with each edition of The Phone Book from BT, ensuring maximum impact. Your inserts will not be lost in advertising "clutter" so will deliver tremendous response.
- Geographical Targeting - You can select the areas you want to target. Choose the regions where you have greatest penetration or select those that need extra support. 168 Phone Book areas let you pick the targeting that suits you best!
- Massive Roll Out Potential - Published at a rate over 2 million new books per month. The Phone Book from BT enables you to target a truly massive 26 million households annually without duplication.
- Effective Distribution - Loose inserts are packed between the book and its protective polybag. Your inserts arrive in perfect condition and are the first thing the consumer sees.
- Low Cost Broadcast Media - Compared to Door to Door distributions BT offers a similar, high quality distribution at a fraction of the cost.
- Volume and Test Discounts - We offer attractive discounts for new advertisers and those placing large volume bookings. Call today to find out what we can do for you.
- Special Print Inclusive Deals - If you don't have inserts currently printed or want a one-stop print and media service - ask about our special print-inclusive deals. Our great print rates can give you significant cost savings - just let us know your requirements and we will put together the best value package possible.
Bound Inserts
The Phone Book from BT is the UK's only 3-in-1 directory and now offers an excellent bound insert opportunity to advertisers. Using bound inserts, advertisers can target any combination of 168 Phone Book areas which combine to give coverage of every home in the UK - over 26 million of them!
Whether you are a large advertiser for national coverage or a local advertiser targeting your key regions, bound inserts in The Phone Book from BT are ideal for you.
Bound inserts with the Phone Book from BT have unique benefits:
- Maximum Exposure - Virtually every time the Phone Book is used it falls open on a bound insert! What's more, only 3 non-competing bound inserts will be included with each edition of The Phone Book from BT, so your message will have great exposure.
- 12 Month Advert Life - Each Phone Book is produced on an annual publishing cycle so using bound inserts gives your campaign a 12 month life. This maximises bound insert performance - and you return on investment!
- Geographical Targeting - You can select the areas you want to target. Choose the regions where you have greatest penetration or select those that need extra support. 168 Phone Book areas let you pick the targeting that suits you best!
- Massive Roll Out Potential - Published at a rate of over 2 million new books per month. The Phone Book from BT enables you to target a truly massive 26 million households annually without duplication.
- Volume and Test Discounts - We offer attractive discounts for new advertisers and those placing large volume bookings. Call today to find out what we can do for you.
- Special Print Inclusive Deals - Large savings are available when booking both the print and media for your BT bound insert campaign through us. Just let us know your requirements and we will put together the best value package possible.
| Bound inserts | |
|---|---|
| volume | gross rate / 000 |
| Minimum 1 book per area | £25.00 |
| New advertiser test = 1 book at £25 per thousand, 5 books at £16 per thousand | |
- Discounts available for large volume commitments
- See tech spec for acceptable formats
- Details of artwork deadlines and print costs available on request
- 10% Agency commission
- Copy approval required prior to booking
- Prices exclude VAT