Quick Facts
Quick Facts
Now you can reach the UK's most discerning and wealthy direct purchasers through Craghoppers 3rd party insert opportunity. A limited number of specially selected advertisers can target this extraordinary responsive audience through inserts placed in catalogue mailings.
Monthly volumes up to 300k per month.
Inserts must be no larger than 205mm x 143mm when finished and weigh no more than 8g.
Cost
Catalogue Mailings Cost: £45 per thousand, minimum volume 50,000
Ideally suited for advertisers from the following sectors:
Non-competing online retail, 50+ products and services, holidays and leisure, financial services, charities and gardening products.
For more information you can call us on 01761 234 850 or email us here.
Customer Profile
- 60% females
- 70% aged 45+
- 70% A, B, C1
- 90% home ownership
- High levels of disposable income
- Read quality press: Times, Telegraph
- Interests include charity work, gardening, wildlife, reading, travelling, walking and hiking
Rate Structure
| Loose inserts | |
|---|---|
| volume | gross rate / 000 |
| Minimum Volume - 50,000 | £45.00 |
Delivery Specification
For more information you can call us on 01761 234 850 or email us here.
Schedule
| Catalogue Mailing | ||||
|---|---|---|---|---|
| month | volume (000's) | status |
delivery date | start date |
| June | 300,000 | Available | 2/6/2011 | 9/6/2011 |
| July | 90,000 | Available | 30/6/2011 | 7/7/2011 |
download full 2011 schedule (PDF)
Company Background
Craghoppers started making clothes specifically designed for the outdoors back in 1965. A group of guys in West Yorkshire were planning to climb Everest and wanted gear to withstand the harshest of conditions, so they researched and designed fabrics that would protect them from the extreme cold. All their preperation paid off as they successfully reached the summit of Everest. This was the birth of Craghoppers.
Everything Craghoppers do is a result of their passion for travel and the outdoors. They live to travel, and use their knowledge to make sure their products are the best they can possibly be for their customers.
