Quick Facts
Hotter is owned by Beaconsfield Footwear Ltd, who are one of the UK's leading manufacturers of high quality shoes for the mature market.
For the first time, Hotter have opened up to third party insert advertisers, their wealthy customer base who are proven mail order buyers and keen to buy. Space is limited to a maximum of only 2 inserts per catalogue with guaranteed category exclusivity.
If you couple this with previously untapped customer base, this is what sets Hotter apart from the other 50+ mailings in the market.
Cost
Catalogue Mailing: £45 per thousand, minimum volume 250,000
Hotter is ideally suited for advertisers from the following sectors: 50+ Financial, Garden Products, 50+ Mail Order Health Products and Holidays and Leisure.
For more information you can call us on 01761 234 850 or email us here.
In Detail
Full information is listed below including useful downloads. Please scroll down or use the red menu on the left to jump to specific information.
Customer Profile
- ABC1
- Aged 50+
- Mostly Female
- Mainly retired, home owners
- Empty nesters with high levels of disposable income
- Interests include current affairs, culture, theatre, reading and crosswords, family, gardening.
Rate Structure
| Catalogue mailings | |
|---|---|
| volume | published rate |
| 250,000 | £45.00 |
| 500,000 | £42.00 |
| 750,000 | £40.00 |
| 1,000,000 | £37.50 |
| 2,000,000 | £35.00 |
| 3,000,000 | £32.50 |
| 4,000,000 | £30.00 |
| Short Term | £30.00 |
Summary Delivery Specifications
Catalogue Mailing
- Max size A5
- Max weight 15g
download full delivery specifications [pdf]
Schedule
| Catalogue mailings | ||||
|---|---|---|---|---|
| Month | Total Volume | Media Sign Off Date | Delivery Date | Start Date |
| August | 600,000 | 19/7/2010 | 6/8/2010 | 16/8/2010 |
| September | 500,000 | 2/8/2010 | 27/8/2010 | 6/9/2010 |
download full schedule [PDF]
Company Background
Hotter Comfort Concept, have been making comfortable shoes for women and men since 1959. Owned by Beaconsfield Footwear Ltd, they are one of the UK's leading manufacturer of high quality shoes for the mature market.
Made from the finest quality materials, the 'Comfort Concept' range offers you unparalleled comfort and quality. All our products are made from fine quality leather or soft nubuck. Each has a leather insole and deep comfort cushioning. With padded ankle support and smooth internal seams, the lightweight sole, deep toe box and soft leather uppers shield your knees, hips and back from wear and tear - giving your energy level a real boost.