Quick facts
M and M Direct is an amazing success story, selling branded fashion and sportswear through their very popular website www.mandmdirect.com . Brand new to advertisers is their online display channel, featuring a premium position 468x60 banner at the top of all pages.
M and M has 1,750,000 million unique visitors, and 55,000,000 page impressions per month. In addition to the massive scale, M and M can also offer an audience comprised of some of the most frequent, online buyers out there.
Cost
Campaigns are charged on a cpm basis with large discounts available for large buys. Please see detailed cost matrix below.
Ideally suited for
M and M online display is ideally suited for non-competing online retail, mobile networks, film and dvd releases, financial services, travel and many more.
In Detail
Full information is listed below including useful downloads. Please scroll down or use the red menu on the left to jump to specific information.
Customer Profile
The M and M customer base has the following composition :-
- 58% female, 42% male
- Average order value £50-£75
- Predominantly aged 35-45
- Average income £20,000-£25,000
- Credit card users
- 51% are married
- 52% have children under 18
- 76% are homeowners
- Interests include BUYING ONLINE, sports/exercise, pets,home betting/lottery/pools
- Brand aware
Rate Structure
| volume | gross rate / 000 |
|---|---|
| Over 1,000,000 | £6.00 |
| Over 2,000,000 | £5.75 |
| Over 5,000,000 | £5.50 |
| Over 10,000,000 | £5.00 |
| Over 25,000,000 | £4.00 |
- Rates are charged on a cost per thousand page impressions basis. No CPA.
- Rate card cost - £10 per thousand page impressions. Discount structure as follows
- 15% Agency commission.
- Minimum order £5,000 gross.
download the discount structure [pdf].
Summary Technical Specifications
- There is only one ad unit per page, a premium position 468x60 banner, available on a run of site basis across all pages.
- 30kb file size max (rich media on request)
Company Background
M and M Direct Celebrates 20 Years of Success
For 20 years M and M Direct have been bringing top labels and big brands directly to their customers at prices that no High Street store could possibly match. Because their buyers buy in huge quantities they are able to secure excellent prices. And because they have no expensive stores to run, that means these incredible discounts are passed directly onto customers!
M and M changed their name in March 2006 from M and M Sports to M and M Direct to reflect their move into selling more fashion brands as well as sports. So not only will customers find huge savings, of up to 90% off, on favourite sports brands like Nike, Adidas and Puma customers can now find all their favourite fashion brands; Timberland, Bench, Animal, Miss Sixty, Replay, Fred Perry and loads more with the same huge discounts.
About the Website
The M and M website has over 100-plus top fashion and sports brands; they get a massive 15 millions visitors a year. Stock sells quickly which is why they update the website twice a day to ensure customers get the most up to date stock information. It also means they can add great deals on daily, 'Everyday a new deal'.
About the Catalogue
M and M send out 5 seasonal catalogues a year packed with great bargains, customers can order one online or browse the catalogue on our site.
How it all started….back in 1987
The two founders, (Mark and Martin) started off their careers with retail shops in the midlands and joined forces to buy end-of-line clearance sports products. In 1987 the pair placed their first advert in Shoot magazine and M and M Sports was born. A mail order catalogue was launched in 1990 specifically offering top branded discount clothing and footwear. With a website following in 1998 the company has continued to flourish.