Quick facts
M and M Direct is an amazing success story, selling branded fashion and sportswear via mail order and online. Inserts can be carried in both Product Despatch and Catalogue Mailing distributions.
The customer base totals 1,500,000. Customer profile is B, C1 and C2s, 60% female, aged 35-45.
Inserts larger than A5 can be accepted please check full specifications for more detail.
Cost
Catalogue Mailings Cost: £45 per thousand, minimum volume 250,000
Product Despatch Cost: £45 per thousand, minimum volume one months inventory
M and M Direct is ideally suited for advertisers from the following sectors:- Loans, Credit Cards, Insurance, Non competing mail order and online retail, Telecomms and ISP's.
For more comprehensive information on this opportunity please read on, or use the menu on the left to jump to specific information.
In Detail
Full information is listed below including useful downloads. Please scroll down or use the red menu on the left to jump to specific information.
Customer Profile
- 58% female, 42% male
- Average order value £50-£75
- Predominantly aged 35-45
- Average income £20,000-£25,000
- Credit card users
- 51% are married
- 76% are homeowners
- Interests include mail order sports/exercise, pets,home betting/lottery/pools
Rate Structure
| Catalogue mailings | |
|---|---|
| volume | gross rate / 000 |
| 250,000 - 500,000 | £30.00 |
| 500,000 - 1,000,000 | £27.50 |
| 1,000,000 - 2,000,000 | £25.00 |
| 2,000,000 - 3,000,000 | £22.50 |
| Product despatch | |
|---|---|
| volume | gross rate / 000 |
| one month | £35.00 |
| two months | £34.00 |
| three months | £33.00 |
| 6 months | £31.50 |
| 12 months | £30.00 |
- 10% Agency commission.
- Copy approval required prior to booking.
- Prices exclude VAT.
Summary Delivery Specifications
Product Despatch
- Max size: A4
- Max Weight: 12 grams
(Heavier inserts can be accepted with a surcharge).
Catalogue Mailings
- Max size: A4
- Max Weight: 12 grams
Schedule
(dates in bold italic have an 8 gram weight allowance instead of 12 grams)
| Product Despatch | |||
|---|---|---|---|
| month | volume | delivery date | start date |
| September | 188,000 | 25/08/2008 | 01/09/2008 |
| October | 188,000 | 29/09/2008 | 06/10/2008 |
| November | 230,000 | 27/10/2008 | 03/11/2008 |
| Catalogue Mailing | |||
|---|---|---|---|
| month | volume | delivery date | start date |
| September | 900,000 | 18/08/2008 | 25/08/2008 |
| October | 950,000 | 15/09/2008 | 22/09/2008 |
| October | 950,000 | 06/10/2008 | 13/10/2008 |
Company Background
M and M Direct Celebrates 20 Years of Success
For 20 years M and M Dircet have been bringing top labels and big brands directly to their customers ~ at prices that no High Street store could possibly match. Because their buyers buy in huge quantities they are able to secure excellent prices. And because they have no expensive stores to run, that means these incredible discounts are passed directly onto customers!
M and M changed their name in March 2006 from M and M Sports to M and M Direct to refl ect their move into selling more fashion brands as well as sports. So not only will customers fi nd huge savings, of up to 90% off, on favourite sports brands like Nike, Adidas and Puma customers can now fi nd all their favourite fashion brands; Timberland, Bench, Animal, Miss Sixty, Replay, Fred Perry and loads more with the same huge discounts.
About the Website
M and M's website has over 100-plus top fashion and sports brands; they get a massive 15 millions visitors a year. Stock sells quickly which is why they update the website twice a day to ensure customers get the most up to date stock information. It also means they can add great deals on daily, 'Everyday a new deal'.About the Catalogue
M and M send out 5 seasonal catalogues a year packed with great bargains, customers can order one online or browse the catalogue on our site.
How it all started….back in 1987
The two founders, (Mark and Martin) started off their careers with retails shops in the midlands and joined forces to buy end-of-line clearance sports products. In 1987 the pair placed their first advert in Shoot magazine and M and M Sports was born. A mail order catalogue was launched in 1990 specifically offering top branded discount clothing and footwear. With a website following in 1998 the company has continued to flourish.