Quick Facts
MBNA Europe Bank, owned by Bank of America, is a leading supplier of Credit Cards and other financial products. Inserts are carried within 400,000 customer statement mailings every month, and what's more - advertisers can segment the audience by a number of variables including age, gender and geography.
Inserts must be A5 and must adhere to the full MBNA production and technical specifications. Inserts must promote unique offers to MBNA customers and be branded with the MBNA logo, which can drive even greater response and R.O.I.
Cost
Statement Mailings Cost: £45 per thousand net, minimum volume 250,000 or names available in your desired segments. Please see full cost breakdown for more info.
MBNA is ideally suited for advertisers from the following sectors: Mail Order and Online Retail, Holidays and Leisure , Mobile Phones and ISPs.
In Detail
Full information is listed below including useful downloads. Please scroll down or use the red menu on the left to jump to specific information.
Customer Profile
- B, C and C2
- Aged 30-50
- 60% Male, 40% Female
- DM responsive
- Credit worthy
- Selective insertion available
Rate Structure
| Statement mailings | |
|---|---|
| volume | net rate / 000 |
| 250,000 | £45.00 |
| 500,000 | £40.00 |
| 750,000 | £35.00 |
| 1,000,000 | £30.00 |
- Copy approval required prior to booking.
- Prices exclude VAT.
- This is a net media and no agency commission is payable.
download the discount structure (PDF)
Delivery Specification
Statement Mailing
MBNA require particular paper stocks and packaging for all insert material, please refer to MBNA's comprehensive technical specifications which must be adhered to in full. (Please request)
Schedule
NB: All dates by 4pm (UK Time) except insert delivery to the warehouse.
| Statement Mailing | |||||||
|---|---|---|---|---|---|---|---|
| month | volume (000's) | status | confirm selections | artwork for approval | final artwork |
delivery date | start date |
| July | 700,000 | Available | 17/5/2012 | 4/6/2012 | 11/6/2012 | 22/6/2012 | 2/7/2012 |
| August | 700,000 | Available | 18/6/2012 | 2/7/2012 | 9/7/2012 | 20/7/2012 | 1/8/2012 |
download full 2012 schedule (PDF)
Company Background
MBNA Europe Bank Limited is part of MBNA Corporation. In the United States and Europe, MBNA is the recognised industry leader in affinity credit card marketing with endorsements from more than 5,100 membership organisations, corporations, sports teams, and financial institutions worldwide. There are more than 850 such organisations in Europe including AOL UK, Manchester United Football Club, WWF - UK, and the Law Society in Ireland.
MBNA employ an integrated marketing approach that combines direct mail, telemarketing, event, and other marketing techniques, designed to add accounts in a cost-effective manner. In the past five years, MBNA's new account totals have set the pace in the global credit card industry and represent nearly one-third of the industry's growth since 1997. Today in Europe, MBNA have more than £9.5 billion in outstanding loans, and much of their growth has been generated through their marketing expertise rather than through merger or acquisition.
While MBNA specialise in making loans to individuals through credit cards, MBNA also offers a host of additional consumer products that can generate revenue for their endorsing organisations or reinforce their relationships with their constituents. These include a variety of travel services and other financial products; and a variety of fixed-payment, fixed-term loan products with customised payment options.
MBNA's growth has been driven by their focus on a strategic plan that can be summarised in nine words: Success is getting the right Customers ... and keeping them.
