More reasons to target Morrisons Customers
TRT have been given the brief to launch and drive insert sales into Morrisons Customer Magazine. Morrisons is the UK's fourth largest food retailer with 382 stores. Their business is mainly food and grocery - the weekly shop. Morrrisons Magazine was launched in March 2008, on the back of record Christmas trading figures and highly acclaimed marketing campaign. Now, as Morrisons enters an exciting new phase, 3rd party inserts are now being accepted, giving advertisiers the opportunity to cost effectively engage with 1.1 million active consumers. Customer profile is C1 and C2s, 60% female, aged 35-44.
