Target the customers of the UK's leading brands

Quick Facts

Morrisons is the UK's fourth largest food retailer with 425 stores. Their business is mainly food and grocery - the weekly shop. Morrisons Magazine was launched in March 2008, on the back of record Christmas trading figures and highly acclaimed marketing campaign. Now, as Morrisons enters an exciting new phase, 3rd party inserts are now being accepted, giving advertisers the opportunity to cost effectively engage with 1.25 million active consumers.

Customer profile is C1 and C2s, aged 35-44.

Inserts larger than A5 can be accepted please check full specifications for more detail.

Cost

Morrisons In-Store Customer Magazine: £35 per thousand, minimum volume 250,000 

Morrisons Magazine is ideally suited for advertisers from the following sectors:-  Mail Order (especially women’s and children’s fashions), Financial Services (insurance, savings, current accounts, loans and credit cards.), Mobile Phones (tariffs, new phones.), Broadband (home, mobile) and Holidays & Leisure (UK, abroad, family)

For more information you can call us on 01761 234 850 or email us.

In Detail

Full information is listed below including useful downloads. Please scroll down or use the red menu on the left to jump to specific information.

Customer Profile

  • Average age of shopper between 35-44
  • Customer demographics C1-C2
  • With children 0-15
  • Works full time + 30 hours
  • Enjoys customer magazines, women's weeklies
  • Frequent shoppers are older families and empty nesters
  • 11 million shoppers per week
  • (Source TGI 2008 rofile of morrisons shoppers)
  • (ABC 974,431 Jul-Dec 09)

Rate Structure

Morrisons' Customer Magazine
volumepublished rate
250,000 £35.00
500,000 £30.00
1,000,000 £25.00
  • 10% agency commission payable

Download the discount structure (PDF)

Delivery Specification

Catalogue Mailing

  • Max size A5
  • Max weight 15g (heavier inserts can be accepted with a surcharge)

Schedule

Statement mailings
MonthVolume Delivery DateStart Date
September 1,250,000
17/8/2011
3/9/2011
November 1,250,000 2/11/2011
20/11/2011

download full 2011 schedule (PDF)

Company Background

Morrisons is the UK's fourth largest food retailer with 425 stores. Their business is mainly food and grocery - the weekly shop. To acheive provenance and maintain quality, Morrisons uniquely sources and processes most of the fresh food they sell through their own manufacturing facilities, and they have more people preparing food in store than any other retailer. This strategy and focus on quality has ensured Morrisons continues it's stellar growth.

More about the magazine:

Morrisons Magazine was launched in March 2008 on the back of record Christmas trading figures and highly acclaimed marketing campaign. Now, as Morrisons enters an exciting new phase 3rd party are now being accepted, giving advertisers the opportunity to cost effectively engage with 1.25 million active consumers. The magazine is available to Morrisons customers for free, in store on a bi-monthly basis. We offer a maximum of three inserts in every copy, and with a guaranteed exclusivity your inserts will have a huge impact. The target readers, the core Morrisons shopper, like magazines. In fact, research shows that they love customer magazines, ensuring your inserts really will be well recieved.

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