Quick Facts
Morrisons is the UK's fourth largest food retailer with over 490 stores. Their business is mainly food and grocery - the weekly shop. Morrisons Magazine was launched in March 2008, on the back of record Christmas trading figures and highly acclaimed marketing campaign. Now in it’s 5th year of publishing, Morrisons Magazine has been accepting inserts since 2009, giving advertisers the opportunity to cost effectively engage with 1.5m active consumers (audited ABC figure 1299,813 Jul-Dec ’12).
Customer profile is C1 and C2s, aged 35-44.
Inserts larger than A5 can be accepted please check full specifications for more detail.
Cost
Morrisons In-Store Customer Magazine: £35 per thousand, minimum volume 250,000
Morrisons Magazine is ideally suited for advertisers from the following sectors:- Mail Order (especially women’s fashions), Financial Services (insurance, savings, current accounts, loans and credit cards.), Mobile Phones (tariffs, new phones.), Broadband (home, mobile) and Holidays & Leisure (UK, abroad, family)
For more information you can call us on 01761 234 850 or email us.
In Detail
Full information is listed below including useful downloads. Please scroll down or use the red menu on the left to jump to specific information.
Customer Profile
- Average age of shopper between 35-44
- Customer demographics C1-C2
- With children 0-15
- Works full time + 30 hours
- Enjoys customer magazines, women's weeklies
- Frequent shoppers are older families and empty nesters
- 11 million shoppers per week
- (ABC Audit Circulation - 1,229,813 Jul-Dec '12)
- (NRS figure 4.139 million Jul-Dec '12)
Rate Structure
| Morrisons' Customer Magazine | |
|---|---|
| volume | published rate |
| 250,000 | £35.00 |
| 500,000 | £30.00 |
| 1,000,000 | £25.00 |
- 10% agency commission payable
Download the discount structure (PDF)
Delivery Specification
Catalogue Mailing
- Max size A5
- Max weight 15g (heavier inserts can be accepted with a surcharge)
Schedule
| Statement mailings | |||
|---|---|---|---|
| Month | Volume | Delivery Date | Start Date |
| May | 1,400,000 | 15/4/2013 | 4/5/2013 |
| July | 1,400,000 | 17/6/2013 | 4/7/2013 |
download full 2013 schedule (PDF)
Company Background
Morrisons is the UK's fourth largest food retailer with over 490 stores. Their business is mainly food and grocery - the weekly shop. To acheive provenance and maintain quality, Morrisons uniquely sources and processes most of the fresh food they sell through their own manufacturing facilities, and they have more people preparing food in store than any other retailer. This strategy and focus on quality has ensured Morrisons continues it's stellar growth.
More about the magazine:
Morrisons Magazine was launched in March 2008 on the back of record Christmas trading figures and highly acclaimed marketing campaign. Now in it’s 5th year of publishing, Morrisons Magazine has been accepting inserts since 2009, giving advertisers the opportunity to cost effectively engage with 1.5m active consumers (audited ABC figure 1299,813 Jul-Dec ’12). The magazine is available to Morrisons customers for free, in store on a bi-monthly basis. We offer a maximum of three inserts in every copy, and with a guaranteed exclusivity your inserts will have a huge impact. The target readers, the core Morrisons shopper, like magazines. In fact, research shows that they love customer magazines, ensuring your inserts really will be well recieved.
