Quick Facts
Morrisons is the UK's fourth largest food retailer with 425 stores. Their business is mainly food and grocery - the weekly shop. Morrisons Magazine was launched in March 2008, on the back of record Christmas trading figures and highly acclaimed marketing campaign. Now, as Morrisons enters an exciting new phase, 3rd party inserts are now being accepted, giving advertisers the opportunity to cost effectively engage with 1.25 million active consumers.
Customer profile is C1 and C2s, aged 35-44.
Inserts larger than A5 can be accepted please check full specifications for more detail.
Cost
Morrisons In-Store Customer Magazine: £35 per thousand, minimum volume 250,000
Morrisons Magazine is ideally suited for advertisers from the following sectors:- Mail Order (especially women’s and children’s fashions), Financial Services (insurance, savings, current accounts, loans and credit cards.), Mobile Phones (tariffs, new phones.), Broadband (home, mobile) and Holidays & Leisure (UK, abroad, family)
For more information you can call us on 01761 234 850 or email us.
In Detail
Full information is listed below including useful downloads. Please scroll down or use the red menu on the left to jump to specific information.
Customer Profile
- Average age of shopper between 35-44
- Customer demographics C1-C2
- With children 0-15
- Works full time + 30 hours
- Enjoys customer magazines, women's weeklies
- Frequent shoppers are older families and empty nesters
- 11 million shoppers per week
- (Source TGI 2008 rofile of morrisons shoppers)
- (ABC 974,431 Jul-Dec 09)
Rate Structure
| Morrisons' Customer Magazine | |
|---|---|
| volume | published rate |
| 250,000 | £35.00 |
| 500,000 | £30.00 |
| 1,000,000 | £25.00 |
- 10% agency commission payable
Download the discount structure (PDF)
Delivery Specification
Catalogue Mailing
- Max size A5
- Max weight 15g (heavier inserts can be accepted with a surcharge)
Schedule
| Statement mailings | |||
|---|---|---|---|
| Month | Volume | Delivery Date | Start Date |
| September | 1,250,000 |
17/8/2011 |
3/9/2011 |
| November | 1,250,000 | 2/11/2011 |
20/11/2011 |
download full 2011 schedule (PDF)
Company Background
Morrisons is the UK's fourth largest food retailer with 425 stores. Their business is mainly food and grocery - the weekly shop. To acheive provenance and maintain quality, Morrisons uniquely sources and processes most of the fresh food they sell through their own manufacturing facilities, and they have more people preparing food in store than any other retailer. This strategy and focus on quality has ensured Morrisons continues it's stellar growth.
More about the magazine:
Morrisons Magazine was launched in March 2008 on the back of record Christmas trading figures and highly acclaimed marketing campaign. Now, as Morrisons enters an exciting new phase 3rd party are now being accepted, giving advertisers the opportunity to cost effectively engage with 1.25 million active consumers. The magazine is available to Morrisons customers for free, in store on a bi-monthly basis. We offer a maximum of three inserts in every copy, and with a guaranteed exclusivity your inserts will have a huge impact. The target readers, the core Morrisons shopper, like magazines. In fact, research shows that they love customer magazines, ensuring your inserts really will be well recieved.
